Mercedes-Benz’s partnership with the Laureus Foundation underscores a powerful commitment to creating a positive social impact through the transformative power of sport. As the lead agency, NOVUM played a pivotal role in the inception and activation of this global charity platform. From founding the Laureus Sport for Good Foundation to crafting a comprehensive engagement strategy, every element of our work amplifies the brand’s dedication to meaningful, long-term change. By connecting with athletes, communities, and industry leaders, we ensure that every initiative elevates Mercedes-Benz’s role as a global leader in purpose-driven sponsorship.

Our work extends to the conception and execution of the prestigious Laureus World Sports Award, which brings together influential figures across sports, culture, and philanthropy. Through strategic communication, meticulous planning, and impactful activations, NOVUM has positioned Mercedes-Benz at the forefront of global charity and community-building initiatives. This collaboration goes beyond traditional sponsorship, making a real difference in communities and promoting a legacy of positive transformation.