Emotional Brand Building is our DNA
Emotional Brand Building is our DNA
Our Services
Market Research
Identifying key market trends and consumer behaviors is at the core of what we do. Our comprehensive market research, digital analytics, and industry benchmarking ensure every strategy is built on solid insights and data-driven decisions. We offer a comprehensive range of market intelligence services, including:
+ Study Design & Market Research: Tailored methodologies and global-to-local insights. We offer a comprehensive range of market intelligence services, including:
+ Digital Analytics & Listening: Advanced tools to track online behavior and trends.
+ KPI Models & Benchmarking: Custom performance tracking and competitive analyses.
+ Trend & Industry Analysis: Identifying emerging market opportunities and shifts.
Brand Strategy
The foundation of our work lies in crafting innovative strategies and concepts that align perfectly with our clients' brand goals. We develop communication, sponsorship, and event concepts that create impactful narratives and memorable brand engagements. Our expertise spans:
+ Communication & Sponsorship Strategies: Engaging campaigns across multiple channels.
+ Portfolio Optimization & Big Idea Workshops: Refining brand assets and developing breakthrough concepts.
+ Cross-Media Campaigning & Storytelling: Integrated campaigns with compelling narratives.
+ Content Strategies & Touchpoint Planning: Strategic content aligned with audience needs.
Experience Design
We bring brands to life through holistic project management and immersive experiences that connect with consumers at every touchpoint. From live events to digital activations, we create unforgettable moments that build loyalty and drive success. We bring brands to life through immersive experiences and cohesive activations, including:
+ Holistic Project Management: Comprehensive oversight of brand initiatives.
+ Emotional Branding & Event Management: Creating deep connections through impactful events.
+ Digital & Live Communication: Seamless integration of digital and real-world engagements.
+ Sales Support & Trade Fairs: Enhancing customer interaction and brand visibility.
Digital & CRM
In today’s digital world, a consistent and engaging online presence is vital. We connect brands with audiences across all digital touchpoints, designing content strategies and CRM solutions that foster meaningful interactions and lasting relationships. NOVUM connects brands with their audiences through:
+ Community & Content Management: Curating and managing engaging digital content.
+ Digital Listening & Analytics: Monitoring trends and optimizing interactions.
+ Digital Touchpoints & CRM Solutions: Creating cohesive, targeted user journeys.
+ Apps & Mobile Strategies: Enhancing reach and engagement through mobile solutions.
Market Research
Identifying key market trends and consumer behaviors is at the core of what we do. Our comprehensive market research, digital analytics, and industry benchmarking ensure every strategy is built on solid insights and data-driven decisions. We offer a comprehensive range of market intelligence services, including:
+ Study Design & Market Research: Tailored methodologies and global-to-local insights. We offer a comprehensive range of market intelligence services, including:
+ Digital Analytics & Listening: Advanced tools to track online behavior and trends.
+ KPI Models & Benchmarking: Custom performance tracking and competitive analyses.
+ Trend & Industry Analysis: Identifying emerging market opportunities and shifts.
Brand Strategy
The foundation of our work lies in crafting innovative strategies and concepts that align perfectly with our clients' brand goals. We develop communication, sponsorship, and event concepts that create impactful narratives and memorable brand engagements. Our expertise spans:
+ Communication & Sponsorship Strategies: Engaging campaigns across multiple channels.
+ Portfolio Optimization & Big Idea Workshops: Refining brand assets and developing breakthrough concepts.
+ Cross-Media Campaigning & Storytelling: Integrated campaigns with compelling narratives.
+ Content Strategies & Touchpoint Planning: Strategic content aligned with audience needs.
Experience Design
We bring brands to life through holistic project management and immersive experiences that connect with consumers at every touchpoint. From live events to digital activations, we create unforgettable moments that build loyalty and drive success. We bring brands to life through immersive experiences and cohesive activations, including:
+ Holistic Project Management: Comprehensive oversight of brand initiatives.
+ Emotional Branding & Event Management: Creating deep connections through impactful events.
+ Digital & Live Communication: Seamless integration of digital and real-world engagements.
+ Sales Support & Trade Fairs: Enhancing customer interaction and brand visibility.
Digital & CRM
In today’s digital world, a consistent and engaging online presence is vital. We connect brands with audiences across all digital touchpoints, designing content strategies and CRM solutions that foster meaningful interactions and lasting relationships. NOVUM connects brands with their audiences through:
+ Community & Content Management: Curating and managing engaging digital content.
+ Digital Listening & Analytics: Monitoring trends and optimizing interactions.
+ Digital Touchpoints & CRM Solutions: Creating cohesive, targeted user journeys.
+ Apps & Mobile Strategies: Enhancing reach and engagement through mobile solutions.
Market Research
Identifying key market trends and consumer behaviors is at the core of what we do. Our comprehensive market research, digital analytics, and industry benchmarking ensure every strategy is built on solid insights and data-driven decisions. We offer a comprehensive range of market intelligence services, including:
+ Study Design & Market Research: Tailored methodologies and global-to-local insights. We offer a comprehensive range of market intelligence services, including:
+ Digital Analytics & Listening: Advanced tools to track online behavior and trends.
+ KPI Models & Benchmarking: Custom performance tracking and competitive analyses.
+ Trend & Industry Analysis: Identifying emerging market opportunities and shifts.
Brand Strategy
The foundation of our work lies in crafting innovative strategies and concepts that align perfectly with our clients' brand goals. We develop communication, sponsorship, and event concepts that create impactful narratives and memorable brand engagements. Our expertise spans:
+ Communication & Sponsorship Strategies: Engaging campaigns across multiple channels.
+ Portfolio Optimization & Big Idea Workshops: Refining brand assets and developing breakthrough concepts.
+ Cross-Media Campaigning & Storytelling: Integrated campaigns with compelling narratives.
+ Content Strategies & Touchpoint Planning: Strategic content aligned with audience needs.
Experience Design
We bring brands to life through holistic project management and immersive experiences that connect with consumers at every touchpoint. From live events to digital activations, we create unforgettable moments that build loyalty and drive success. We bring brands to life through immersive experiences and cohesive activations, including:
+ Holistic Project Management: Comprehensive oversight of brand initiatives.
+ Emotional Branding & Event Management: Creating deep connections through impactful events.
+ Digital & Live Communication: Seamless integration of digital and real-world engagements.
+ Sales Support & Trade Fairs: Enhancing customer interaction and brand visibility.
Digital & CRM
In today’s digital world, a consistent and engaging online presence is vital. We connect brands with audiences across all digital touchpoints, designing content strategies and CRM solutions that foster meaningful interactions and lasting relationships. NOVUM connects brands with their audiences through:
+ Community & Content Management: Curating and managing engaging digital content.
+ Digital Listening & Analytics: Monitoring trends and optimizing interactions.
+ Digital Touchpoints & CRM Solutions: Creating cohesive, targeted user journeys.
+ Apps & Mobile Strategies: Enhancing reach and engagement through mobile solutions.
Approach
01
Research
We begin every project with a deep dive into data. Our experts conduct market research, digital analytics, and trend forecasting to ensure every strategy is informed by actionable insights.
01
Research
We begin every project with a deep dive into data. Our experts conduct market research, digital analytics, and trend forecasting to ensure every strategy is informed by actionable insights.
01
Research
We begin every project with a deep dive into data. Our experts conduct market research, digital analytics, and trend forecasting to ensure every strategy is informed by actionable insights.
02
Experimentation
We test and refine concepts through collaborative workshops, prototyping, and strategic brainstorming sessions, ensuring that each idea aligns with brand objectives.
02
Experimentation
We test and refine concepts through collaborative workshops, prototyping, and strategic brainstorming sessions, ensuring that each idea aligns with brand objectives.
02
Experimentation
We test and refine concepts through collaborative workshops, prototyping, and strategic brainstorming sessions, ensuring that each idea aligns with brand objectives.
03
Implementation
From conception to execution, we transform strategies into reality. Our team manages every detail, ensuring seamless activation and maximum impact across all touchpoints.
03
Implementation
From conception to execution, we transform strategies into reality. Our team manages every detail, ensuring seamless activation and maximum impact across all touchpoints.
03
Implementation
From conception to execution, we transform strategies into reality. Our team manages every detail, ensuring seamless activation and maximum impact across all touchpoints.
our story
As co-inventors of Emotional Brand Building, NOVUM has a legacy of creating emotionally resonant brands that captivate and inspire. For years, we have adapted these principles to meet the challenges of an ever-evolving marketplace, aligning strategic brand management with the emotional environments of diverse target groups. Our expertise spans a holistic understanding of brand strategy, deep market research, and comprehensive digital know-how, all supported by a powerful network of best-in-class service providers.
We pride ourselves on our ability to seamlessly blend strategy, creativity, and execution. As communication consultants at the intersection of management consulting, we offer clients robust strategies, compelling brand narratives, and measurable results. Through our data-driven approach and unwavering commitment to innovation, we help our clients not only reach their goals but surpass them.
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