Deutsche Telekom’s partnership with the German Football Association (DFB) exemplifies a transformative approach to engaging football fans. As a strategic partner, NOVUM has played a crucial role in elevating this collaboration by creating and executing comprehensive activation strategies. By seamlessly integrating digital innovation with on-the-ground experiences, we ensure that Telekom’s brand presence resonates deeply with both fans and stakeholders. From strategic planning to execution, every initiative is crafted to enhance the fan experience, strengthen brand loyalty, and foster meaningful connections within the football community.

A cornerstone of this partnership is our strategic management of ticketing initiatives, including exclusive access and fan-centric offers in collaboration with FC Bayern Munich. NOVUM’s approach ensures that every touchpoint—from digital ticketing experiences to in-person engagements—delivers memorable moments that reflect Telekom’s dedication to enhancing the fan journey. Through holistic project management, we bridge the gap between digital engagement and physical experiences, creating lasting value for both Telekom and the football community.