Allianz’s global partnership with Formula 1 is a testament to the brand’s dedication to excellence, innovation, and safety on the world stage. NOVUM has been at the forefront of this collaboration, overseeing comprehensive strategies and project management to ensure that Allianz’s brand presence is seamlessly integrated into one of the most dynamic sports on the planet. Our holistic approach spans event activations, on-site branding, media engagement, and digital outreach, creating a consistent and impactful presence that resonates with motorsport enthusiasts worldwide.

Through innovative activations and tailored engagement initiatives, we elevate Allianz’s visibility, positioning the brand as a leader in both motorsport safety and global brand influence. Every project under this partnership reflects a meticulous blend of strategy, creativity, and flawless execution. From fan-centered experiences to digital campaigns, NOVUM ensures that Allianz’s message of excellence and safety reaches millions of fans, driving brand loyalty and meaningful engagement at every turn.