Mercedes-Benz’s sponsorship of the DFB national football team is more than a traditional partnership—it’s an ongoing activation that connects deeply with fans and the football community. At the heart of this effort, NOVUM has been instrumental in developing and executing strategies that amplify the impact of this partnership both on and off the field. By integrating innovative branding approaches, tailored communication, and strategic touchpoints, we ensure that every interaction builds Mercedes-Benz’s brand presence and strengthens its connection with football enthusiasts worldwide.

Our work extends beyond physical events; it lives dynamically within the digital realm. Through comprehensive social media community management under #mercedesbenzfussball, we create immersive digital interactions, engaging fans with content that resonates. From behind-the-scenes glimpses to interactive fan experiences, NOVUM transforms digital platforms into vibrant spaces that embody the spirit of football and Mercedes-Benz’s dedication to excellence.